You’ve finally decided to start that dream business in the Philippines. You have laid out your plans to offer goods or services that you believe to be competitive. But, how do you let people know about your business? How do you make that first impression?
Your business needs a logo, specifically a good logo design
In the Philippines and the rest of the world, a logo is an important aspect of your business or product brand. It is an important way of communicating what your business is all about.
In a competitive world, a logo helps your business to stand out from the rest and separates you from your competitors. It also provides an identity for your goods or service.
This helps consumers to remember your business. Good recall can be achieved from a good logo design. It’s one of the first things a potential customer will see when they visit you online, or look at your product packaging.
How your logo is designed must give people a feeling of what your company does just by looking at it. It should give people a sense of trust to buy from your company.
So What Makes a Good Logo Design
A simple logo can easily be recognized, not overdrawn. As an example, take a look at the logos of Apple, Nike, Shell. These companies retained their logos simplicity yet has been very effective over the years.
A good logo design can produce recall. It leaves a mark on a viewer’s mind. Your logo associates your product or service.
A timeless logo design is effective even after several years has passed. It is not dependent on what’s in and what’s out on a particular time. An example would be the logo of Coke versus Pepsi.
A good logo design must be able to retain sharpness in various mediums, whether print or on screen. It must be scaled to any size without clarity loss. It should look good even in black and white, or in reverse.
If you’re planning to put up a business and you need a logo for your company, contact me now.