Mobilegeddon: Google’s New Mobile-Friendly Code May Change Your Website’s Rankings
Google has announced that on April 21, 2015, it will release a new set of code updates that will affect how websites get ranked on mobile devices. Websites that do not display well on smaller devices will not rank well on mobile Google searches.
Why Is This Important?
If your website is not mobile friendly but has been ranking well, this might change come April 21. For now, we don’t know much about the update itself but it’s reasonable to assume that the majority of non-optimized sites on the web could see significant decreases in search visibility.
Why Google Needs To Update This Codes?
Accodring to different surveys, more than 60 percent of all Google searches are now done on mobile devices (tablets, mobile phones). Now it makes sense that Google wants to capitalize on this traffic and ensure the best possible experience for its users. It’s clear that the websites who cater to mobile users best will have the most visibility from Google.
How Can I Prepare For This Change?
If your site is already mobile-friendly, you have less to worry about. But on the other hand, if you or your web developer have not yet implemented a mobile strategy for your online presence, now is time to get it done. First, find out if your website for mobile-friendly. You can test it via https://www.google.com/webmasters/tools/mobile-friendly/
A positive result will display something like this
But if Google finds your site not mobile compatible then it will inform you with this
I Need Help In Converting My Website To Mobile
There are a lot of ways to approach conversion which is beyond the scope of this article. But I will try and answer your questions, if you will contact me by clicking here.